The Blacks are coming! The Blacks are coming! Ha, you're damn right. And we are coming in numbers. I'm not talking about artists. There are Black country artists that are currently doing their thing, and there will certainly be more. There has always been Black artists in country music since the inception, because we invented it. Many of us just weren't aware of them, for a couple of reasons; 1. Country music has all but erased our presence and 2. it tends not to be a preferred genre of music for us as consumers due to lack of representation.
When the images we see in the media are majority white, we often back up. I grew up in spaces where country music was in heavy rotation, but it was always white artists. I had no idea that Black people did country too. Some Black folks don't believe that they can relate, some can't get past the twang of it all, some liken country music to racism which isn't unrealistic by far. Only 1% of the 400 artists signed to the top three country labels from 2000 to 2020 were Black. Interesting stat for a genre of music created by Black people. We were instantaneously boot, scootin’ boogied out of country music. Although some artists tried, very few have gotten back in. The lack of representation obliterates interest amongst many of us.
Basically, Black folks haven't really been checking for country music since we don't see US in it. The Black artists that have had some success, have dealt with racism in the country industry from labels, CMT, the Academy as well as the consumer base. Mickey Guyton told us she sang in front of confederate flags when she toured with Brad Paisley.
Holly G. a Black, queer woman of Nashville, TN saw the need for a safe Black country space for artists and fans. So, she created The Black Opry. It first began as a website but has since grown into a collective of over 200 artists in country, folk, Americana, blues and roots music. Artists from TBO tour as The Black Opry Revue.
Then, there’s Rissi Palmer. A Black country singer that has created the Color Me Country radio show on Apple music. Every year she names a new class of Black country artists to watch, kind of like how XXL does the Freshman Class for Hip Hop. I'm here for it!
It always intrigues me how racist people locate the audacity to be curious and offended about why we create our own versions of things and safe spaces just for us, when it's always been due to us being ostracized and oppressed.
Now that Beyoncé Giselle Knowles Carter has entered the chat and dropped her singles, I anticipate a surge of interest in country music amongst the Black community. Some people can’t stand Beyoncé, some are annoyed that she’s getting credit like she’s the first Black woman in country music. All of this is good for Black country music. Terrific actually, nah let’s go with stupendous.
Let me break it on down.
What I love most about this is, no matter what occurs, it's a win. If the masses enjoy her version of country music, Awesome. If not, still a win. What the key to all of this is, is that she has sparked curiosity. The Black fan base is now curious about country music…….. Black country music at that. Googling the origins of country music, Black country musicians, streaming their music, having literal aha moments! I've read comments on TikTok that said, “I had no idea I liked country,” and “who knew country was fiye!” (I spelled that how I meant to. F. I. Y. E.)
All of this during Black History Month. Ske-yeee! This is a monumental moment. We have activated the “me and you, ya sista and ya cuzzin’ too”! We have called Tyrone! Pookie and ‘nem are pulling up and all the aunties and uncles are on alert. I already know why country stations don’t want to play Beyoncé’s music, because more Black fans will be requesting more Black artists to be in rotation and they can’t have that now can they?
Guess what though? They have no choice! Put us in coach, we BEEN ready to play!